Back on T-R-A-C-K · 2025-07-01 · 50 min
“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.” Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online. This one’s for marketers who care about impact, not just noise. This episode is powered by MKG Marketing Inc . We Manage the Details. You Capture the Market! Experts in SEO & Digital Ads. Feel free to come for a visit: (00:00) - Welcome & Intro to Carmen Harris (03:12) - Spin or Strategy?
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
What Marketers Can Control When AI Changes Everything with Nick Wedewer, VP of Growth Marketing at Hims & HersThe Partnership Economy · on Digital marketing87 / 100
Define the Message and the Roadmap Follows with Jamie Domenici, CMO of KlaviyoThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on B2B70 / 100
Step Zero: What Comes Before Every AI Rollout in B2BB2B Commerce UnCut Podcast · on B2B55 / 100
79: Cancel all my meetingsOur B2B SaaS Journey · on B2B50 / 100
Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and BayerThe CMO Podcast · on Digital marketing49 / 100
The War on AI SlopFiredUp! · on Digital marketing
Adamma Ihemeson on Building Autonomous AI Systems You Can Trust84 / 100
Larry Long Jr. on Is Cold Calling Dead? Modern Outreach Strategies
Rachael Woods on The Science of Marketing Infrastructure
Nathan Burke on Rethinking PLG and Brand Building in Cybersecurity
Heidi Ramich On How Communication Drives Growth