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Index/Marketing/Back on T-R-A-C-K
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Buzzwords to Buy-in: Jeff Schaffzin on Authentic AI-Driven GTM

Back on T-R-A-C-K · 2025-08-06 · 30 min

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Topics in this episode

B2BDigital marketingkerry guardtea time with tech marketing leadersmkg marketing

Episode notes

Forget random acts of marketing. Jeff Schaffzin reveals how intentional storytelling and cross-functional empathy drive double-digit growth in cybersecurity, SaaS, and AI. Messaging feeling flat? Tired of tech buzzwords? Jeff Schaffzin is here to help you cut through the hype and craft Go-To-Market strategies that stick. Jeff, a seasoned product marketing leader with deep roots in AI, cybersecurity, and SaaS, reveals how to position groundbreaking tech without falling into the "AI-washing" trap. Learn why empathy and authentic storytelling are your secret weapons for resonating with both technical buyers and executives. Forget random acts of marketing. If you're ready for clear positioning that drives pipeline, this episode is your guide to meaningful differentiation. Tea Time with Tech Marketing Leaders is powered by MKG Marketing - the fractional marketing team that manages the details, so you capture the market. Grab your tea, hit subscribe, leave a review, and share with a fellow marketer!

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