Back on T-R-A-C-K · 2025-05-13 · 49 min
Host Kerry Guard interviews Arpine , VP of Global Demand Gen at ThreatConnect , about waterfall metrics, data-driven marketing, and sober networking at conventions. Learn how clear marketing goals and tracking KPIs measure meaningful success. Arpine also discusses when adjusting marketing strategies and goals is actually effective throughout the year (versus changing goals to boost leaders' egos).
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