Back on T-R-A-C-K · 2026-08-12 · 1h 1m
How do you streamline marketing, maintain content quality, and scale global campaigns when resources are tight? In this episode of Tea Time with Tech Marketing Leaders , host Kerry Guard chats with Annette Reed (Senior Director, Global Campaigns & Demand Gen at SentinelOne). Together, they break down: • Operationalizing Marketing: Why SOPs, documentation, and processes actually make you faster , not slower. • Doing More with Less: Practical ways to repurpose webinars, events, and content globally. • Cross-Functional Alignment: How to effectively manage global teams, translations, and cross-time-zone collaboration. • Tech Stack Best Practices: Making the most of tools like Asana and Slack without tool fatigue. Grab your cup of tea and tune in for actionable operational insights!
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