Back on T-R-A-C-K · 2025-05-26 · 1h 0m
Champions aren’t who they used to be. Andrew Morton breaks down how the role of a "champion" in the sales process has shifted (and why your team might need to rethink what that actually means). He gets into the real talk around: What a CRO is actually responsible for now Why modern buying committees are so complex (and how to map them) How to spot, support, and activate your true internal champions The convo digs into what makes or breaks buy-in, the weight of social proof, and why trust is your brand’s strongest currency right now. Also: AI in content creation, measuring brand momentum through search volume, and why ignoring branded search terms might be costing you more than you think.
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