Alexandra Mattiesen: Marketing with Heart, Mind, and Healthy Limits - Back on T-R-A-C-K

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B2B Digital marketing kerry guard tea time with tech marketing leaders mkg marketing

Episode notes

What if your greatest marketing strength had nothing to do with tools, tactics, or timelines? Instead, everything to do with empathy ? In this episode of Tea Time with Tech Marketing Leaders , Kerry Guard sits down with Alexandra Mattiesen , a marketing executive with a passion for brand storytelling, deep technical understanding, and most importantly, emotional intelligence. Alexandra shares her non-traditional path into marketing, her early obsession with branding (think: crayons and business cards at age six), and how her love for tech fuels her approach to complex industries like cybersecurity. But it’s not just about product launches and go-to-market strategies. This conversation explores the often-overlooked personal side of leadership: setting boundaries, prioritizing mental health, and showing up as your full self in male-dominated tech spaces. From method-acting her way into the mindset of developers to baking chocolate tortes and carving out time for dating at 40, Alexandra proves that marketing (and life) is better when it’s built on clarity, curiosity, and care.