AI Search Is Rewriting Marketing | Evan Patterson - B2B - Back on T-R-A-C-K

Topics in this episode

B2B Digital marketing kerry guard tea time with tech marketing leaders mkg marketing

Episode notes

Google just changed the rules of search - and most brands aren’t ready for what comes next. In this episode of Back on T-R-A-C-K , Kerry Guard and Evan Patterson unpack the massive shift happening across AI search, SEO, content strategy, and brand visibility. From Google’s new AI-first search experience to the rise of AI-generated recommendations, they explore why traditional “blue link” SEO is disappearing - and what brands must do now to stay visible. This conversation dives into: • Why “good content” alone is no longer enough • The rise of Search Visibility Optimization (SVO) • How AI is changing discovery, trust, and buyer behavior • Why positioning and consistent messaging matter more than ever • The growing importance of Reddit, communities, PR, and customer advocacy • Why AI should improve quality - not just increase output If your brand relies on search traffic, content marketing, or demand generation, this episode is a wake-up call for the AI era.