B2B Sales and Marketing #FriTalks · 2024-03-10 · 36 min
In this episode of #FriTalks, our guest is the founder of Mailigen and former VP of Product at Pipedrive - Janis Rozenblats. He is joining us to share his valuable experience of building an Ideal Customer Profile (ICP) and the practical aspects of using it to optimise marketing execution and ROI. In our conversation, we discuss the following topics: - How should we understand the Ideal Customer Profile (ICP) and what value it can provide to SaaS companies - How to build an ICP and what data sources needed for that - How to practically apply it across Product Development, Marketing, Sales and Customer Success
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