B2B Sales and Marketing #FriTalks · 2024-02-12 · 34 min
The decision-making process of B2B buyers has undergone significant changes. Over the past few years, there has been a notable shift in the behavior of B2B technology buyers, marked by reduced trust in new vendors and their sales representatives. Present-day buyers exhibit a preference for conducting independent research, forming their own conclusions and using self-service options. - In this episode, we explore the following topics: - The shifts in buyers' behavior since the onset of Covid-19 - The objectives and tasks that buying groups aim to achieve - The increasing significance of communities in the buying process - The evolving role of salespeople in the modern buying landscape - Strategies for how marketing can adapt to the changing behaviors of buyers
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