B2B SaaS Marketing Snacks · 2022-07-29 · 24 min
Today we talk about our marketing audit. It’s a 15 category scorecard where we dig into the details of and assess our clients' full marketing and sales functions. Typically our clients score about 32 points out of 75. Today we’re diving into all the categories, and discussing what clients usually get right, and what they usually get wrong. From the first 8 audits we’ve analyzed, we’ve picked up some trends. Here’s a quick look: Best things: 1. PMF 2. Content marketing 3. Brand and website Worst things: 1. ABM 2. Marketing tech (martech) 3. Paid media campaigns (including search) We’ll post a more detailed deep dive on the trends on the T2D3.pro blog .
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
226: The Eye of context (The Dungeon of martech architecture, part 2)Humans of Martech · on MarTech95 / 100
AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on MarTech91 / 100
From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline CooksonPricing Heroes · on brand78 / 100
Episode 46 - from Tashkent to Termsheet with Victor OrlovskyThe GoingVC Podcast · on MarTech77 / 100
UserEvidence: MarTech Category Creation and Mountain Town Sales Teams with Evan Huck of UserEvidenceFounder-Led Sales Stories with Pete Kazanjy · on MarTech76 / 100
How Misaligned Software Metrics Ruined B2B Sales and How to Fix It with MK MarsdenThe CRO Spotlight Podcast · on MarTech67 / 100
BSMS98 - Leveling Up Together: Building High-Performing B2B SaaS Teams40 / 100
The Death of the MQL: Shifting Focus from Quantity to Pipeline Value69 / 100
BSMS96 - Signal-Based Marketing and the End of Broad ABM69 / 100
95 - Unlocking Warp Speed Growth through PLG + SLG with Wes Bush75 / 100
94 - How modern SaaS teams build scalable growth systems - With Alex Laventer63 / 100