B2B Nation · 2023-09-19 · 15 min
More than 15 years after it happened, you can still find videos online of Microsoft’s Steve Ballmer chanting “Developers! Developers!” more than a dozen times at a Windows conference in 2006. You can’t blame Ballmer for his excitement. Put the right combination of tools, technology, and ideas in the hands of a developer and you’ve got the foundation for a number of applications and platforms we use every day. RELATED PODCAST: How Business Users Change the Game of B2B Marketing Since Ballmer’s viral developer movement in 2006, the focus on developers has only intensified. The concept of “shift left,” which moved testing, quality assurance, and performance monitoring earlier in the software development lifecycle, meant putting more tools into the hands of dev teams early in the process with the goal of eliminating costly fixes later in the lifecycle. Roee Kriger is the CEO and co-founder of Metis, which creates tools for database observability tools designed to help developers create applications with confidence. His team’s go-to-market strategy focuses on differentiation in a crowded market, meeting developers where they are, and self-service experience.
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