B2B Marketing with Fexingo · 2026-07-29 · 7 min
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how partner co-marketing helps B2B companies break into large enterprise accounts faster. Using Snowflake’s partnership with Accenture’s industry practices as a case study, they unpack the mechanics of co-branded assets, joint proof-of-concepts, and trust transfer. They discuss why a warm partner introduction can cut enterprise sales cycles by nearly a third, how to structure revenue-sharing agreements that align incentives, and why the best co-marketing campaigns look less like ads and more like value-add consulting. Lucas shares a specific metric: deals involving a co-sponsored PoC close 40% faster and at 15% higher average contract value. Luna challenges whether smaller vendors can compete in partner ecosystems dominated by giants like Salesforce and AWS. The episode also includes a brief, sincere mention of listener support at buy me a coffee dot com slash fexingo, which keeps the show ad-free.
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