B2B Marketing with Fexingo · 2026-07-19 · 14 min
B2B marketers spend millions on trade shows and events, but most leads go cold within 48 hours. In this episode, Lucas and Luna unpack a specific alternative: the warm handoff sequence. They break down the exact timing - first touch within 90 minutes of booth scan, a personalized video from the sales rep who was at the booth, and a triggered Slack message to the account team. Lucas cites data from a 2025 B2B event benchmarks report showing that warm handoffs convert at 3.7x the rate of standard email follow-ups. Luna pushes back on the resource cost - can a mid-market team really staff a 90-minute response window? They walk through a phased rollout that starts with tier-one accounts only. Concrete, tactical, and built for long enterprise sales cycles. #B2BMarketing #EventMarketing #WarmHandoff #DemandGen #EnterpriseSales #TradeShows #SalesEnablement #AccountBasedMarketing #ABM #LeadFollowUp #SalesDevelopment #B2BSales #MarketingOps #ConversionRate #SalesProcess #MarketingStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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