B2B Marketing with Fexingo · 2026-08-19 · 8 min
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how sales intelligence platforms are reshaping enterprise demand generation. They dive into a specific case: a cybersecurity company that used firmographic and technographic data to uncover a $2 million opportunity hiding in a dormant account. The conversation covers how to layer intent data with technographics to spot expansion signals, why sales intelligence is most powerful when it informs account-based marketing and sales plays, and the practical steps for integrating these insights into your CRM and sales process. They also discuss the common pitfalls - like data hygiene issues and the risk of over-automation - and share tips for measuring ROI. If you're a B2B marketer looking to move beyond basic lead scoring and truly understand your target accounts, this episode offers a grounded, example-driven blueprint. Tune in for a fresh angle on an essential tool in the enterprise marketer's arsenal.
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