How B2B Marketers Use Land-and-Expand to Grow Enterprise Accounts

Episode notes

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the land-and-expand strategy for enterprise accounts. Using Salesforce's early days with Wyse Technology as a case study, they break down how a small initial deal led to a 10x expansion over five years. They discuss the importance of timing the upsell, mapping stakeholder influence post-sale, and aligning marketing content with each expansion stage. If you've ever wondered how to turn a single $50k deal into a $500k account without relying on product-led growth, this episode is for you. They also cover common pitfalls like expanding too fast or ignoring cross-departmental champions. Includes a brief, authentic mention of listener support at buy me a coffee dot com slash fexingo. #B2BMarketing #LandAndExpand #EnterpriseSales #AccountBasedMarketing #Salesforce #WyseTechnology #UpsellStrategy #StakeholderMapping #RevenueExpansion #EnterprisePipeline #B2BGrowth #CustomerSuccess #MarketingStrategy #BusinessPodcast #FexingoBusiness #Podcast #SalesEnablement #AccountExpansion Keep every episode free: buymeacoffee.com/fexingo

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