B2B Marketing with Fexingo · 2026-06-28 · 9 min
In this episode, Lucas and Luna dive into the practical use of intent data for B2B demand generation. They explore how companies like 6sense and Bombora provide signals that indicate when prospects are researching specific topics, and how marketers at firms like Snowflake and ZoomInfo use that data to prioritize accounts, personalize outreach, and shorten sales cycles. With concrete examples and a critical look at data accuracy, this episode offers a grounded guide to turning intent signals into pipeline. #IntentData #B2BMarketing #ABM #DemandGen #6sense #Bombora #Snowflake #ZoomInfo #EnterpriseSales #AccountBasedMarketing #SalesIntelligence #MarketingOps #LeadScoring #DataDrivenMarketing #B2B #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
How B2B Marketers Use White Space Analysis to Map Enterprise Account Growth57 / 100How Enterprise Sales Teams Use Social Selling to Close DealsHow B2B Marketers Use Teardown Videos to Win Enterprise DealsHow B2B Marketers Use Intent Data to Prioritize AccountsHow B2B Marketers Use Expansion Revenue to Grow Enterprise Accounts