How B2B Marketers Use Gated Webinars to Build Enterprise Pipeline

Episode notes

Episode 128 of B2B Marketing with Fexingo dives into the strategy behind gated webinars for enterprise demand generation. Lucas and Luna break down how a mid-market cybersecurity company used a series of three gated webinars to generate 47 qualified opportunities in one quarter - each with an average deal size of $85,000. They discuss the importance of topic selection, speaker credibility, post-webinar nurture sequences, and how to measure ROI beyond just attendance. The hosts also touch on the role of sales development reps in turning webinar engagement into pipeline meetings. If you're a B2B marketer looking to squeeze more value from your event budget, this episode offers a concrete playbook you can adapt. #B2BMarketing #GatedWebinars #EnterpriseDemandGen #WebinarStrategy #ABM #PipelineGeneration #DemandGeneration #B2BSales #MarketingROI #SalesDevelopment #FexingoBusiness #BusinessPodcast #MarketingPodcast #LucasAndLuna #CyberSecurity #LeadNurture #EventMarketing #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo

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