B2B Marketing with Fexingo · 2026-07-08 · 9 min
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers use digital experience platforms (DXPs) to power account-based marketing at scale. They break down the difference between a content management system and a DXP, using Adobe Experience Manager as a concrete example. Lucas explains how a DXP unifies personalization, analytics, and content delivery across web, mobile, and email - allowing ABM teams to serve tailored experiences to each target account without duplicating effort. Luna shares a real-world case: a manufacturing giant that used a DXP to serve personalized microsites for its top 50 accounts, leading to a 40% increase in engagement. They discuss the trade-offs - cost, complexity, and the need for strong marketing operations - and why Gartner predicts 60% of B2B enterprises will adopt a DXP by 2028. The conversation wraps with practical advice for marketers evaluating a DXP investment.
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