How B2B Marketers Use Deal Registration to Protect Channel Revenue

Episode notes

Episode 92 of B2B Marketing with Fexingo dives into deal registration - the often-overlooked channel conflict tool that stops partners from stepping on each other's toes. Lucas and Luna unpack how Salesforce partner ecosystem managers use deal reg to assign credit, prevent double-booking, and keep partner loyalty intact. They walk through a real case: a mid-market ERP reseller that cut sales-cycle friction by 18% after implementing a 45-day registration window. Plus, why deal reg data feeds into partner tiering and MDF allocation. If you manage a channel or work with resellers, this episode gives you the playbook for keeping the peace and growing revenue. #B2BMarketing #ChannelMarketing #DealRegistration #PartnerEcosystem #Salesforce #ChannelConflict #PartnerIncentives #MDF #Reseller #EnterpriseSales #IndirectSales #PartnerProgram #SalesEnablement #RevenueOperations #Business #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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