B2B Marketing with Fexingo · 2026-06-28 · 12 min
In this episode, Lucas and Luna explore how B2B marketers at companies like Seismic and Drift use buyer intent signals - from content consumption to pricing page visits - to trigger real-time sales outreach. They break down the concept of 'signal-based selling' and how it differs from traditional lead scoring, using concrete examples like a prospect downloading a white paper and then visiting the pricing page within 72 hours. Lucas explains the role of intent data providers like Bombora and 6sense, and how marketing automation platforms can pass these signals directly to sales via Slack or CRM. Luna challenges the 'spray-and-pray' approach and highlights the importance of timing and personalization. The episode also covers common pitfalls, like over-alerting reps, and best practices for building signal-to-action workflows. Listeners will learn one concrete framework: the 'signal pyramid' - page views, form fills, and engagement with sales content - that helps prioritize outreach. Donation segment at the 25% mark emphasizes the ad-free mission of the podcast. Recorded June 28, 2026.
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