B2B Marketing: Tomorrow's Best Practices... Today · 2026-02-12 · 29 min
AI search is transforming B2B marketing - and most companies are already behind. Shaun Davidson, VP at Sembit and co-founder of Zero Channel, shares how he reverse-engineered ChatGPT to generate real leads after failing with paid ads and traditional SEO. Shaun shares the real story behind spending $15K on paid ads with zero leads… and how that failure pushed him to reverse-engineer what makes large language models like ChatGPT, Gemini, and Google AI Mode recommend certain companies over others.In this episode, we explore: - Why 37% of searches now start in AI chat interfaces, not Google - How to get your company recommended by ChatGPT, Gemini, and Claude - The practical steps B2B marketers can take today to optimize for AI search - Real results: How Sembit grew while competitors closed their doors - The difference between traditional SEO and AI engine optimization - Building a playbook that works across digital PR, content, and earned media Whether you're a CMO getting pressure from the board about AI search visibility or a marketing ops professional trying to understand this shift, Shawn breaks down exactly what's working right now - and what's coming next. -
AI Is Making Content Easier. It's Not Making It Better.61 / 100How to Use AI to Build Smarter Go-To-Market SystemsHow to Win Trust, Earn Media, and Show Up in AI SearchThe Real Risk of Waiting on AI in Marketing and Revenue TeamsAI for B2B Sales & Marketing: Real Use Cases, Playbooks, and Career Moves