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Leads in B2B marketing: insights from experts at Thomson Reuters, Trystar and Palo Alto Networks
B2B Marketing Leaders Podcast · 2026-01-07 · 47 min
Episode notes
Subscribe to our Newsletter In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about leads in B2B marketing with experts from enterprise companies: • Ralff Tozatti , Sr Director of Marketing Strategy - Analytics and Opps Americas at Thomson Reuters • Rahul Agarwal , Strategic Marketing Manager at Trystar • Hitendar Sethi , Principal Product Marketing Manager - AI Cybersecurity at Palo Alto Networks Key themes discussed: • Why lead remains the default metric: familiar, simple, and easy to count • Quality vs.
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