AI in B2B marketing: insights from experts at AWS, Amazon, Cast AI and ModMed

Episode notes

Subscribe to our Newsletter In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about AI in B2B marketing with experts from enterprise companies: • Sabari Sawant - Product Marketing Manager Kubernetes at Amazon Web Services (AWS) • Parth Raichur - Performance Marketing Manager at Amazon • Alexey Leybov - Director of Demand Generation at Cast AI • Madison Fujii - Digital Marketing Specialist II at ModMed Key themes discussed: • A realistic approach to AI adoption, with focus on privacy, compliance, hallucination risks, and clear boundaries for human judgment • The role of secure internal AI tools in protecting sensitive data • The time impact of AI, including automation of drafts, research, data analysis, and repetitive marketing tasks • When AI should not be used, such as pricing, customer case studies, and compliance-critical content • Why authenticity becomes a competitive advantage in a market saturated with AI-generated content • The shift from traditional SEO to Answer Engine Optimization as buyers increasingly turn to tools like ChatGPT • Training teams to use AI effectively while maintaining clear governance and quality standards A…

• Demand generation in B2B: Insights from NetApp and Thermo Fisher Scientific66 / 100
• ABM in B2B: insights from NetApp, Octave and Acronis63 / 100
• Marketing planning in B2B: insights from experts at BESTMIX Software, Trystar, Kibo Commerce, and Digital Science | B2B Marketing Leaders Podcast63 / 100
• Marketing and sales alignment: insights from experts at Palo Alto Networks, Cabro SpA and Digital Science
• Leads in B2B marketing: insights from experts at Thomson Reuters, Trystar and Palo Alto Networks