Shipping Real AI: Process Mapping to Automation

Episode notes

In this episode, host Michael Bernzweig talks with Zane Frantzen , VP Platform and Operations at SimplyAsk, about why so many AI projects stall out before they deliver business value. Zane shares three common mindsets that sink initiatives, explains how AI amplifies whatever process reality you already have, and stresses the importance of mapping workflows, clarifying owners, and targeting repetitive, high‑volume tasks. He also covers the hidden costs of building custom AI and why human‑in‑the‑loop designs are key for adoption, compliance, and trust.

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