B2B Event Business Demand: Ending Feast‑or‑Famine

Episode notes

In this episode, host Michael Bernzweig sits down with Dan Charles , founder of Codarity, to unpack why so many B2B agencies and event businesses stay stuck in feast‑or‑famine mode. Dan explains how most teams only market to the 5% of buyers who are actively searching while ignoring the 95% who are quietly forming their shortlists months in advance. He walks through how to map category entry points, stay always‑on in front of future buyers, and build an evergreen demand engine so you become the inevitable first call when budgets and timelines finally open up.

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