#177 - From Informing to Influencing with Shalin Pei & Natalie Golub of Coinbase

Episode notes

Ben is joined by Shalin Pei, Head of Design and Research and Natalie Golub, Head of UXR , both from Coinbase's Base product. Base is part of the crypto space, functioning as a network that offers secure and low cost ways to build decentralized apps, essentially helping create what they call the new internet. The conversation reveals how their small but mighty teams operate in one of the fastest moving industries. Shalin and Natalie share how they've weaved internal stakeholders with customers, played with their structure to maximize visibility and effectiveness, and enabled partners to get more involved. It's a practical conversation on the value of experimentation, cooperation, and building influence. Highlights 14:00 Overcoming Impostor Syndrome in New Industries 25:37 Embedded Research in Live Design Sprints 32:33 The Power of Cross-Functional Collaboration 36:21 Documentation Challenges in Fast-Moving Industries 40:39 Partner-Led Research Methodology 43:33 Future of AI in Design and Research Resources The Designer's Guide to Research Aligning Research for More ROI Effective Product <> Research Collaboration

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