Awkward Silences · 2025-07-10 · 45 min
Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes. This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners. Strategic Research Resources What is a UX Research Strategy? Creating ROI from User Research Strategic vs Tactical Research Projects
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
April Dunford’s 1 Killer Question to Expose Weak AI Product Positioning [Repeat]LaunchPod · on Product Management94 / 100
Why your research needs a “thinking cave” with Sarah KlingThe Curiosity Current: A Market Research Podcast · on research89 / 100
95. Puzzle Setting, Not Goal SettingThe Operations Room: A Podcast for COO’s · on Product Management88 / 100
Reclaim Your Brand Voice and Rise Above the AI Slop with Chris SilvestriHow I Grew This: Real Stories of Digital Growth · on UX design82 / 100
Clarity is the Real Key to Transformation 🐦🔥 with Charlo Allizard Leverage · on Product Management76 / 100
Founder Journey ft. Wayne PommenFounder Journey · on Product Management75 / 100
#192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta90 / 100
#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft81 / 100
#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin70 / 100
#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex68 / 100
#184 - Use Context For More Influence with Kristen DeLap of Econify85 / 100