#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research

Episode notes

Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes. This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners. Strategic Research Resources What is a UX Research Strategy? Creating ROI from User Research Strategic vs Tactical Research Projects

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