Awkward Silences · 2025-07-10 · 45 min
Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes. This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners. Strategic Research Resources What is a UX Research Strategy? Creating ROI from User Research Strategic vs Tactical Research Projects
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Why your research needs a “thinking cave” with Sarah KlingThe Curiosity Current: A Market Research Podcast · on research89 / 100
Product Is Not a PlaybookProduct Rebels · on Product Management87 / 100
Just Say No to "Yes-Man Agents" & "Process Barnacles": How Miro Builds Post-AI | Jeff Chow, CPTOLaunchPod · on Product Management74 / 100
How Will AI and Executive Coaching Coexist in the Future?Mainline Executive Coaching ACT · on Product Management66 / 100
AI Is Changing How We Ideate, Design, and Build User InterfacesProduct Management Tech Brief By HackerNoon · on UX design54 / 100
How Does Our Brain Navigate?University of California Audio Podcasts · on research
#192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta90 / 100
#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft81 / 100
#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin70 / 100
#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex68 / 100
#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday95 / 100