#165 - High Impact Research on Embedded Teams with Hannah Ghidey of Etsy

Episode notes

Embedded research teams - where UXRs are dedicated to a single product area - are popular. The proximity to design, product, and engineering stakeholders increases subject-matter expertise and user insight integration. But how can those working in this structure balance deep diving product-specific work with longer-term strategic opportunities? Hannah Ghidey, Senior Research Manager at Etsy has successfully navigated this balance, finding big, strategy-setting questions while maintaining product-specific influence and know-how. It’s a great conversation for anyone working as a UXR on a product team or searching for a scaleable way to build a responsive team that’s also strategically-oriented. Highlights 03:09 Strategic Research in Business Innovation 07:30 Effective Collaborative Research Planning 11:03 Harnessing Team Insights for Innovation 15:01 Building Trust in Research Collaboration 20:15 Sustaining Research Relevance 29:53 Integrating Research into Business Strategy About Hannah Hannah Ghidey is a UX leader, currently at Etsy. She is a creative, strategist, and researcher, helping teams shape experiences at the intersection of user needs, business goals, and data.

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