#149 - Research Tactics for Designers & PMs with Tyler Wanlass of CommandBar

Episode notes

In this episode, Erin and Carol sit down with Tyler Wanlass, lead product designer at CommandBar, to explore practical strategies for conducting user research without a dedicated research team. They dig into techniques that designers and product managers can use to gather valuable insights efficiently, especially in resource-constrained environments. Tyler's approach is scrappy, flexible, and creative. Tyler shares some of the tools that create his research toolkit, including efficient note-taking, creative approaches to participant recruitment, and mixed-methods continuous discovery methods. He explains how session recordings and account impersonation can offer deeper insights when primary research isn't possible. Tyler reinforces the value of proactive research, such as social listening and competitive analysis. This is a useful conversation for anyone without "researcher" in their title, but who wants to increase their customer engagement, build more thoughtful products, and do so in a way that respects both budgets and timelines.

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