#144 - The Craft of Sample Sizes with Lauren Stern of WHOOP

Episode notes

In this episode, Carol and Erin dive into all things research sample sizes with Lauren Stern. No matter your experience with user research, you'll need to recruit folks, making this an evergreen topic. Lauren has coached both new-to-research and junior UXRs on this critical topic and she shares some of her best advice. Lauren shares importance considerations and nuances around different types of studies and even analysis approaches. She also unpacks her approach for international samples, the impact of drop-off rates, and participant compensation strategies. Going beyond sample sizes, we conclude with a discussion of how to better engage with stakeholders when advocating sample sizes, making these conversations about "how many to recruit" more informed. She also shares resources to use when making the case to stakeholders.

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