#143 - Harnessing AI For Better Insights with George Whitfield of MIT and FindOurView

Episode notes

Carol and Erin welcome George Whitfield, an expert in applying AI to the analysis of qualitative data. George discusses the intricate challenges of leveraging language models to interpret expansive open-ended data (like interview transcripts), emphasizing the importance of context and not just keyword or topic identification. They'll dig into the crucial role of human oversight in AI, what preliminary analysis might look like using AI, how to check and refine the work of an AI assistant without derailing your project delivery date, and recommendations for etiquette regarding the reporting of AI-informed results. The episode closes with an exploration of the limits of AI and where user experience researchers can play a larger role in its development. George believes AI can (and should) inspire new directions of research, but not dictate them.

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