#139 - Content Design and the Power of Simple Language with Erica Jorgensen

Episode notes

How often do you think about content design? The answer, most likely, is: “not enough”. The work of a Content Designer involves fitting the right words in the right places, understanding the nuances of things log in vs. sign in, and knowing the right words to use to engage customers. Content Design is an important part of the user experience - and the ROI is high. Like, “millions of $s saved through content-testing” high. Erica Jorgensen is a Staff Content Designer at Chewy.com and the author of Strategic Content Design: Tools and Research Techniques for Better UX . She joined Erin and Carol on the podcast to discuss the ins and outs of content design, the importance of clarity for effective communication, and how to involve your audience in content design. Highlights from the episode: 00:02:03: What is content design in the context of UX research?

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Reclaim Your Brand Voice and Rise Above the AI Slop with Chris SilvestriHow I Grew This: Real Stories of Digital Growth · on UX design82 / 100
• Vibe coding meets UX: Can AI build great user experiences?DevOps Sauna from Eficode · on User research81 / 100
• #62 Synthetic Human as a Service | Krishna (Vasanth) NamasivayamVenturing with Vishesh · on User research80 / 100
• The Most Misleading Plays in Product, UnmaskedThe Product Manager · on UX Research80 / 100
• Product Design & Legacy Change with Saumya Bhatt (InPost)byProduct Live · on User research75 / 100
• 317 - Investigative Reporting is Product ManagementThis is Product Management · on UX Research75 / 100

• #192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta90 / 100
• #191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft81 / 100
• #190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin70 / 100
• #189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex68 / 100
• #184 - Use Context For More Influence with Kristen DeLap of Econify85 / 100