Authority Builder Podcast · 2026-06-22 · 41 min
Park Howell joins Charlotte to share how he built authority and enterprise-level demand through storytelling, podcasting, and a proprietary framework. Park explains his early transition from running an ad agency to growing Business of Story, including how the US Air Force became a client after discovering his podcast. He breaks down why a clear methodology (his Story Cycle System and the and/but/therefore framework) is essential for differentiation, and how long-form content now fuels discoverability via SEO and AI search tools like ChatGPT. Park also walks through how StoryCycle Genie turns a website into a practical brand narrative and content engine, plus what makes it different from generic AI tools. Key topics covered - Turning a podcast into long-term client acquisition - Selling storytelling by attracting people already interested - SEO, AEO and writing for “humans and bots” - Framework-led positioning and “be clear, not louder” - StoryCycle Genie pricing and best-fit users (agencies, consultants, enterprises) Links and resources Website: LinkedIn: Facebook: Instagram: X: YouTube: Blog: Podcast:
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