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EP79: SaaS and agency pricing is broken and no one wants to say it

ASOM Pod · 2026-01-08 · 1h 2m

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Episode notes

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox) and Amer Grozdanic (CEO of Praella) go straight at one of the most uncomfortable questions in eCommerce: Should SaaS companies and agencies really be taking a percentage of your revenue? This conversation gets opinionated fast. Here’s what they dig into: Why percentage-based SaaS pricing feels great early and painful later Whether agencies should earn upside or stick to flat fees When “we grow when you grow” turns into misaligned incentives The hidden costs of SaaS taking a cut without taking any downside Why cancel threats, discounts, and churn games are becoming normalized How brands should actually think about value, pricing, and long-term sustainability If you’ve ever looked at your SaaS stack or agency invoices and thought “this doesn’t feel right anymore”, this episode puts words to that feeling. _____ Big shoutout to our sponsor who makes this podcast possible!

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