
Hosted by Graham Brown
Discover more tech podcasts like this: Tech Podcast Asia . Produced by Pikkal & Co - Award Winning Podcast Agency . Asia Tech Podcast by Graham D Brown is Voice of the Asian tech Ecosystem. Every week we publish a roundup of the key tech trends in Asia.
495 episodes · publishes daily · latest 2021-04-03 · ~49 min/episode
Rank
#5480
Substance
42.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5480 of 6186
Substance
Top 89%
outscores 11% of the index
Asia Tech Podcast ranks #5480 on The B2B Podcast Index with a substance score of 42.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. The episode does contain some concrete figures - $30 trillion Asian middle class value, 50 million gamers in Indonesia, 50% of Indonesia's population under 30 - and names specific podcasts and brands (Analyze Asia, Disrupting Japan, Okay Let's Go, MTV, Vodafone). However, most macro claims are unsourced and the historical narrative, while detailed, contributes little verifiable B2B evidence.
Averaged across 1 recently scored episode, with cited evidence.
The episode is a solo monologue that spends the majority of its runtime on well-known Reformation history, personal travel anecdotes, and tangential digressions (plague masks, Asian enzyme metabolism, sunburn in Japan) rather than actionable B2B insights. The core thesis - that podcasting democratises storytelling - is stated repeatedly but rarely unpacked with novel operational depth.
“success is a story you can write yourself”
“the only way they could sterilize water is with alcohol. Uh, if you lived in the east, it was tea”
The Gutenberg-to-podcasting analogy is a well-worn framework, and 'technology disrupts then democratizes' is a common refrain across media criticism. There is no genuinely contrarian or first-principles argument for B2B operators; the Asian century thesis is real but has been circulating for years without new angles added here.
“technology always disrupts first and then democratizes second”
“now is the time to get started. Because, you know, like, you have a website now, right? And so in the future, everybody will have a podcast”
This is a solo monologue with no guest whatsoever; the host name-drops having interviewed Tony Fernandez and Rod Drury in past episodes, but neither appears here. The host has practitioner credibility from his research business, but there is no guest expertise to evaluate in this episode.
“I met Tony Fernandez. I met Rod Drury from Zero. You know, I met some great people.”
The episode does contain some concrete figures - $30 trillion Asian middle class value, 50 million gamers in Indonesia, 50% of Indonesia's population under 30 - and names specific podcasts and brands (Analyze Asia, Disrupting Japan, Okay Let's Go, MTV, Vodafone). However, most macro claims are unsourced and the historical narrative, while detailed, contributes little verifiable B2B evidence.
“2/3 of the world's middle class population will be living in Asia by the end of 2030. That's a combined value of about $30 trillion”
“the data shows that at least 50 million people are, ah, gamers of some sort. 50 million in, ah, Indonesia”
There is no interview, no guest, no questions, and no follow-ups - this is a solo monologue, making conventional conversational craft impossible to assess. The monologue itself is discursive and frequently loses the thread, drifting from plague costumes to coffee shop culture to personal sunburn anecdotes with no editorial discipline.
“And I look at myself in the mirror and it looks like I'm drunk. When I was fine, I was just a bit sunburnt.”
“Hopefully this was a conversation starter and a thought starter.”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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The themes that come up most across this show's episodes.