Apptivate: App Marketing Explained · 2026-04-22 · 14 min
Michal Bubernik, Head of Marketing at Pixel Federation, joins Patrick Eichmann of Apptivate to discuss how AI is transforming creative production inside mobile gaming. The conversation covers how Pixel Federation scaled from producing around 10 polished creative assets per month to roughly 700 variations through AI-assisted workflows, why post-IDFA growth requires higher creative volume, and how teams can use testing systems to identify winning creatives faster. Michal and Patrick also explore leadership during technological change, overcoming fear around AI adoption, how creative teams can become proactive tool scouts, and why speed, experimentation, and adaptability now define high-performing marketing organizations. Questions addressed in this episode How did Pixel Federation scale creative production so dramatically? What changed for gaming marketers after the deprecation of IDFA? Why does AI increase output without expanding headcount? How should teams test hundreds of creative variations? What mistakes do companies make when adopting AI tools? How do leaders reduce fear around automation and job change? What does a proactive creative culture look like in 2026?
AI governance, trust, and app growth - Adeel Shaikh Muhammad (Adeel Solutions)54 / 100
Fixing growth systems from the inside out - Ekaterina Gamsriegler (Mygroove)
Remerge and the evolution of app retargeting - Pan Katsukis (Remerge)
Remerge’s take on mobile marketing in 2026 - Patrick Eichmann & Taylor Lobdell (Remerge)
How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)