Apptivate: App Marketing Explained · 2026-05-20 · 24 min
Remerge CEO and founder, Pan Katsukis, joins Patrick Eichmann for the first video edition of Apptivate. They discuss the evolution of mobile advertising, the origin story behind Remerge, and where the industry is heading next. The conversation explores the rise of app retargeting, how ATT and privacy changes reshaped mobile growth, why probabilistic targeting is driving renewed momentum on iOS, and how AI is changing campaign optimization behind the scenes. Pan also reflects on Berlin’s startup scene in the late 2000s, the early days of mobile advertising before smartphones, and how infrastructure, automation, and user behavior will shape the next five years of app marketing. Questions addressed in this episode How did Remerge get started in the early mobile era? What was Berlin’s startup ecosystem like in 2008? How did mobile advertising evolve before smartphones? Why did app retargeting become such a large market? How did ATT and privacy changes affect app marketers? What role will AI play in campaign optimization? Why is probabilistic retargeting becoming more important on iOS? How does Remerge think about long-term product strategy?
AI governance, trust, and app growth - Adeel Shaikh Muhammad (Adeel Solutions)54 / 100
Fixing growth systems from the inside out - Ekaterina Gamsriegler (Mygroove)
What mobile gaming learned from AI-driven creatives - Michal Bubernik (Pixel Federation)
Remerge’s take on mobile marketing in 2026 - Patrick Eichmann & Taylor Lobdell (Remerge)
How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)