
Hosted by Shadow-Soft
You want to grow your business. But first, you need to successfully modernize your infrastructure to handle it. Enter Application Modernization, a show that spotlights the forward-thinking leaders of high-growth software companies.
33 episodes · publishes fortnightly · latest 2023-03-29 · ~32 min/episode
Rank
#5176
Substance
46.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5176 of 6182
Substance
Top 84%
outscores 16% of the index
Application Modernization ranks #5176 on The B2B Podcast Index with a substance score of 46.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Nick is an early Shadowsoft employee (joined 2010) with real practitioner experience in open source and Kubernetes, but this is effectively a two-person internal marketing conversation - both participants work for Shadowsoft - rather than an interview with an independent external expert whose track record can be independently assessed.
Averaged across 1 recently scored episode, with cited evidence.
The episode is padded with generic observations about open source growth, Kubernetes adoption maturity, and outcome-oriented selling - none of which are novel to any B2B operator already in the tech space. The only semi-actionable idea (engage security early to shorten ATO timelines) is buried in one anecdote and is acknowledged as 'common sense' by the guest himself.
“we're still going to be very focused on kubernetes”
“what customers want to do is they want to reliably reach their customers”
Every take here circulates freely in the industry: security is an afterthought until a breach, customers want outcomes not products, open source has gone mainstream, Kubernetes is the convergence layer. Nothing is contrarian or first-principles; the guest himself labels the headline advice 'common sense.'
“security is an afterthought until there's a breach and all of a sudden there's you know millions of dollars in liability”
“at its core, that was a pretty important change in the way we did technology operations and development”
Nick is an early Shadowsoft employee (joined 2010) with real practitioner experience in open source and Kubernetes, but this is effectively a two-person internal marketing conversation - both participants work for Shadowsoft - rather than an interview with an independent external expert whose track record can be independently assessed.
“I got involved in 2010 and having worked with both of our co-founders previously”
“I made the phone call to my family and said, hey, guess what? I'm going to go sell free software to all these organizations in North America”
A handful of rough figures appear (75% of inbound customers are stuck after an SME leaves, 30 security professionals in a room with only 2-3 knowing Kubernetes, ATO timelines cut from 'a year or two' to 'months'), but no named customer, no revenue figures, no specific metrics, and the estimates are presented as impressionistic rather than data-backed.
“75% of the people that come through the door figuratively, you know, to shat us off and ask for some help”
“i sat in a room with you know 30 security professionals late last year and i was just asking them what they knew about kubernetes and And there was probably two or three people that did”
The host serves primarily as a validation machine, completing the guest's thoughts and offering his own talking points rather than probing. The one moment of sharpness is the guest's sarcastic deflection of the host's advice, which inadvertently highlights how thin the insights are. No genuine pushback or follow-up drilling occurs.
“That seems reasonable, Ross. I mean, wow, what a great piece of advice. Somebody should throw that up on Instagram and Twitter is like Ross Beard said, engage security early”
“Right, right. I love that.”
First period on the Index - history builds from here.
1 scored on substance · 33 tracked in total.
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