All In with Daniel Giordano · 2022-10-01 · 25 min
Do you have a book inside of you that’s dying to get out? If so, Daniel’s guest on this episode of The All-In Podcast will be speaking directly to you. Rob Kosberg, CEO of Best Seller Publishing, has literally written chapter and verse about how publishing brings value-add and branding power to both your personal credibility and your business. The author of "Publish. Promote. Profit." brings us up to speed on the new rules for writing, marketing and making money via your niche book, as well as some of the key pitfalls you’ll want to avoid. Rob doesn’t mince words with his clients, whose expectations are set from the start. You don’t write a book because it’s going to generate massive royalties. You do it to drive business - through lead generation, speaking engagements and media/PR applications. It’s a formula that works, bringing authors credibility and a platform. In addition to learning the ins and outs of publishing, this conversation also includes wisdom and perspective on the things that matter most in life. At the end of the day, says Rob, the depth and quality of our relationships matters more than any business venture or ambition.
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