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Index/Startups & Founders/All In with Daniel Giordano
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101: Udo Erasmus, Founder of Udo’s Choice Products

All In with Daniel Giordano · 2023-01-18 · 35 min

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Episode notes

Flax oil wasn’t on the map until Udo Erasmus put it there with his tireless crusade to get the word out and educate - a mission he has expanded through the decades to include wellness tools and a holistic health business with game-changing results. On this episode of the All-In Podcast, Udo shares with Host Dan Giordano a classic story of turning personal pain into a sales success story. Pioneered after he experienced pesticide poisoning some 50 years ago, Udo’s entrepreneurial journey has had its challenges - both financial and regulatory - but the flame has never flickered. Why? Because he was - and continues to be - “all in” and “on fire” about his work. You’ll come away from this episode with a keen feeling for the kind of passion that ignites global sales as well as well-being. For Udo it all started with nothing more than a challenge, curiosity and a tireless desire to help others live their best lives. So if you’re struggling with a setback, health or otherwise, take a closer look. It may be an opportunity to grow, learn and create a solution that’s closer than you think! Want to hear more?

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