AICPA Personal Financial Planning · 2026-05-01 · 22 min
Cary Sinnett sits down with Jackie Koski to challenge a core assumption in financial planning: strategy isn't the starting point - literacy is. They explore how foundational knowledge shapes better decisions, why behavior often overrides logic, and how financial professionals can expand their impact beyond client engagements. Questions Answered How does financial literacy change a client's path to financial independence? Why do money beliefs derail sound financial decisions? How can advisors scale their impact beyond their client base? Key Themes Literacy as the foundation for better planning outcomes Behavior, beliefs, and decision-making gaps Rethinking FIRE for real-world clients The late starter journey: from shame to action Expanding your role from advisor to educator Why It Matters Better-informed clients make better decisions - and better clients. Your knowledge doesn't need to stop at your client list. AICPA Resources: Financial Literacy resources Financial Literacy Month Spotlight CPAs role in Financial Literacy PFP Champion Program This episode is
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