AI to ROI · 2026-06-02 · 31 min
Most B2B software companies are sitting on one of the most powerful and underutilized data assets in their business: product telemetry. Every click, API call, and feature interaction is a signal. The question is whether your go-to-market organization knows how to read it. In this episode, Ray Rike is joined by Dan Harmeson, co-founder and co-CEO of QuadSci, to explore how machine learning applied to telemetry data is changing how software companies predict churn, protect the base, and accelerate expansion revenue. Key topics covered in this episode: Why telemetry data is the largest untapped GTM asset in B2B software. Dan defines telemetry data, from front-end product analytics events to back-end observability metrics, and explains why these trillions of usage signals are the single biggest data set B2B software companies generate but rarely use to make go-to-market smarter. QuadSci deploys AI locally inside the customer environment so sensitive data never moves to a third party. How QuadSci builds trust before the sale.
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