Agency · 2026-06-05 · 1h 39m
In this episode, Andrew dismantles the 11 biggest rules in modern digital marketing strategy, starting with the hard truth that engagement rates have absolutely zero correlation to actual sales.If you are treating your marketing campaigns like a race for virality, you are hitting a performance plateau. Andrew reveals why ROI is the most overvalued metric in the industry, and why forcing your logo into the first two seconds of a video will actually ruin your brand awareness.
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