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#1199Agency71.0 / 100Get badge
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Agency

Hosted by Dain Walker

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl.

131 episodes · publishes weekly · latest 2026-07-03 · ~99 min/episode

Rank

#1199

Substance

71.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Startups & Founders rank

#180 of 923

Best B2B Startups & Founders Podcasts →

Across the index

#1199 of 6183

Substance

Top 19%

outscores 81% of the index

Why it scores where it does

Agency ranks #1199 on The B2B Podcast Index with a substance score of 71.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and guest caliber. The episode is comparatively number-rich for its genre: holding costs, household income bands, debt compositions, data centre counts, 7 - 15% annual income growth targets, and client timelines are all cited with some precision. The weakness is that virtually all data is self-reported from his own client base or asserted without a checkable source, and key claims (the treasury paper admission, the 240,000-home target) are referenced but never quoted or linked.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

The episode contains some genuinely specific and useful claims - particularly the holding-cost differential between old and new property post-budget, the $50-70K annual savings finding from cash flow analysis, and the treasury-papers admission on supply - but these are buried under nearly 98 minutes of motivational padding, personal origin stories, and generic 'live like a monk' advice that a smart operator would already know.

“you'll be able to find 50, 60, $70,000 a year”

“The average holding cost on the average investment property in Australia under the new rules... is gonna be somewhere between three and six hundred dollars a week to hold an existing property or an old property... Whereas on a brand new property it's gonna be somewhere between 50 to about $150 a week”

Originality

12.0 / 20

The framing of AI data centres as a natural resource requiring a royalty framework is a genuinely fresh and underexplored angle; the political-economy read on why Labor preserved the building industry despite announcing supply-damaging tax changes is reasonably sharp. Almost everything else - leverage property, live below your means, pick a growing industry, be loyal at work - is recycled mainstream Australian property-spruiker content.

“AI, you can consider it almost like a natural resource because it requires land, it requires water, and it requires vast amounts of electricity and energy.”

“in the treasury papers for budget night, they admit the government, the treasury admits these tax changes will result in less supply. The treasury papers say that.”

Guest Caliber

16.0 / 20

Scott Kuru is a legitimate practitioner - co-founder of a 350-staff property investment firm with a data-scientist co-founder running 20 analysts across 15,000 suburbs - and has clearly done the thing he is advising on. His credibility is tempered by obvious commercial self-interest (his own product is 'the last legal tax loophole'), and large portions of the episode see him opining on Elon Musk, generational psychology, and macroeconomics where his authority is thinner.

“I've got 350 staff now”

“she's actually got 20 data scientists, um, based all around the world that help her compile all of the data”

Specificity & Evidence

17.0 / 20

The episode is comparatively number-rich for its genre: holding costs, household income bands, debt compositions, data centre counts, 7 - 15% annual income growth targets, and client timelines are all cited with some precision. The weakness is that virtually all data is self-reported from his own client base or asserted without a checkable source, and key claims (the treasury paper admission, the 240,000-home target) are referenced but never quoted or linked.

“I had one client that his goal was basically to retire in Bali. So his um, exit number was 1.5 million. He just needed 1.5 million. Took him one investment property in about eight years to do it.”

“She's running numbers. Over 15,000 suburbs... she's actually got 20 data scientists, um, based all around the world”

Conversational Craft

13.0 / 20

The host structures the interview competently - using a category-by-category cashflow drill-down and threading the 'agency' theme - and occasionally asks a sharp 'why' follow-up (e.g. 'why is loyalty so valuable to a business owner?'). He almost never challenges Scott's self-serving claims, lets obvious commercial conflicts of interest pass without comment, and largely validates every answer with 'I totally agree,' missing opportunities to interrogate the $3-5M figure, the data behind suburb analysis, or the contradiction in criticising the budget while celebrating its boost to Scott's own business.

“Why is loyalty so valuable to a business owner?”

“What do you think their theory is and why is it um, wrong?”

Standout episodes

  • #128 - Navigating The 2026 Economy: Your Wealth Preservation Strategy | Scott Kuru

    2026-06-26

    71

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 61 tracked in total.

  • #128 - Navigating The 2026 Economy: Your Wealth Preservation Strategy | Scott Kuru

    2026-06-26 · 1h 38m

    71 / 100

Frequently asked

What is Agency's substance score?
Agency scores 71.0 out of 100 for substance and ranks #1199 on The B2B Podcast Index. That puts it ahead of 81% of the B2B podcasts we rank and #180 of 923 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Agency worth listening to?
Yes - Agency outscores 81% of the B2B startups & founders podcasts and shows we rank on substance, so a startups & founders operator is likely to come away with something useful.
Who hosts Agency?
Agency is hosted by Dain Walker.
How often does Agency publish?
Agency publishes weekly, has 131 episodes, released its most recent episode on 2026-07-03.
Which Agency episode should I start with?
Our highest-scoring recent episode is "#128 - Navigating The 2026 Economy: Your Wealth Preservation Strategy | Scott Kuru" (71/100) - a good place to start.

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Guests who've appeared

Scott Kuru

Topics this show covers

The themes that come up most across this show's episodes.

Real estate investingCash flow optimizationFreedom Property InvestorsPassive income strategiesGeneration X and millennial wealth gapsAustralia May budget tax policySmall business taxationProperty investment vs. startupsWealth preservation and asset diversificationEconomic inflation and wealth redistribution

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