Agency Giants · 2026-03-05 · 1h 5m
Send us Fan Mail The Agency Giants Podcast - Episode 31 (Chirag Gander) __________________________________________ Not many agencies can say their first inbound enquiry was Coca-Cola... Chirag Gander built one of India's most recognised creative agencies, without a single cold pitch! In this episode, you'll discover: • The organic brand-building strategy that drove 90%+ inbound leads from day one • How he built The Minimalist from a college passion project • The "Include, Exclude, Focus" framework to get your agency noticed in the boardroom • Why clear positioning, not a bigger team or lower prices, is the real unfair advantage in a commoditised market • The real reason discipline fails (& the truth behind consistency without force) This one's a masterclass for any agency owner ready to stop competing on price & start winning on brand!
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