Agency Giants · 2026-07-16 · 55 min
Send us Fan Mail The Agency Giants Podcast - Episode 36 (Tom Hunt) __________________________________________ Most people think scaling content means... More views. More downloads. More followers. Not entirely true. I sat down with Tom Hunt this week (founder of Fame, a $4M/year podcast agency), and he told me about a client that stopped me in my tracks. Cybersecurity software company. About 100 people listen per episode. That's it. Sounds like a flop, until you realize their entire buyer pool in the US is around 1,000 people. 100 of them tuning in every month isn't a small audience. That's still 10% of the entire market! Over five years, that podcast landed them one deal worth half a million dollars. Most agency owners are grinding for 50,000 downloads to sell a $2k retainer, while this guy quietly closes half a million from 100. If your content isn't landing clients, the fix probably isn't more views. It's the right 100 people watching. Learn how in today's episode!
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