AEC Marketing for Principals · 2026-09-02 · 51 min
Project management in AEC firms generally doesn't go beyond the technical aspects of the business, such as schedules, budgets, and quality controls that keep a building on track. Marketing rarely gets the same discipline. Even though marketing teams juggle their own budgets, deadlines, and quality standards every week. Listen in as Katie Cash talks with Meredith Schroeder, Director of Operations at Smartegies, about why AEC marketing departments need real project management systems, not just good intentions and a color-coded whiteboard. Marketing workflow visibility comes up early as the clearest sign that a team has outgrown its current systems. Meredith shares the telltale signs of a reactive marketing department: missed deadlines, last-minute requests, and no single place to see the full workload, and explains why a new tool or process document rarely fixes the problem on its own. She and Katie also dig into proposal management, tracing what it takes to coordinate a dozen internal contributors who do not report to marketing while chasing a must-win RFP deadline that never moves.
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