AEC Marketing for Principals · 2026-03-24 · 39 min
Good leadership in architecture has never been just about knowing how to design a building. Tory Winn, Principal and Co-Managing Director of Gensler's Atlanta office, has thought a lot about what it actually takes to lead well in this industry, and it comes down to people. How you build a team, how you show up for clients, how you bring someone along who's just starting out. In a conversation with Katie Cash, she talked about why Gensler still believes in getting people in the same room, what mentorship looks like when it's done right, and how firms can stay true to who they are even as the workforce changes around them. She also touched on AI, not as a threat to creativity, but as a tool that helps designers show clients what they're imagining before the words are even there. The throughline in everything she described? Leadership is less about having the answers and more about making sure the people around you feel like they're part of something. The firms that get that right, the ones that invest in culture, in connection, in the next generation, those are the ones doing the most interesting work.
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