Episode 25: My day at Cake international 2024

Episode notes

In this months episode I share my opinion on what I thought about this years cake international show that was held at the NEC the weekend of the 1st - 3rd November 2024 It was also the 30th Anniversary of the show. Cake international is a mixture of workshops, cake stands from our fave suppliers and the biggest cake competition, and to win at the show is a very high achievement as the standard is so very high. I also share (as l usually do) how my business has performed in November, my decision not to do a Christmas promotion this year and why l deleted one of my social media accounts. I also share what i see trending which also includes the rebrand of jaguar cars its not cake related but i found it interesting when thinking about their ideal customer of which we as a cake community are very heavily focused on. This is also the last episode of 2024 so Merry Christmas and wishing you a profitable festive period. See you in 2025 If you have a question or feedback about this episode you can message me here. Thank you for listening You can