Episode 1:The lipstick effect

Episode notes

Welcome to the first episode of the adventures in kakeland podcast. In this months episode I introduce myself and my cake business and what i hope you (the listener) will get from this podcast. The Uk is predicted to be heading into a recession in QTR 4 2022 so how are we going to navigate our business through this ? I briefly discuss the lipstick effect in this episode. as well as discussing how l have used this strategy after the last recession in 2008 to introduce affordable treats into my business for my customers. If you would like to